Feb 8, 2021COVID-19 and data privacy issuesFrom contact tracing to telework practices, the privacy landscape has shifted during COVID-19. This article addresses several questions concerning how personal data is being used in contact tracing apps, and, more recently, for digital credentials that indicate whether someone has antibodies for the virus or has received the COVID-19 vaccination. …Covid 193 min read
Jan 31, 2021Tech opportunities abound for the Biden administrationWith the change in administration on January 20, President Biden and his team face a number of pressing issues. …Biden3 min read
Dec 23, 2020How Apple Headphones Are SmarterMany people are asking why Apple’s newly-released over-the-ear headphones — the AirPods Max — cost $549. CNN is quick to point out that by comparison, the iPhone SE starts at $399, and other high-end headphones like Bose’s Noise-Cancelling Headphones 700 and Beats Studio 3 cost $339 and $349 respectively. While…Apple2 min read
Dec 7, 2020Internet of Behavior predicted to grow in 2021When looking forward to what will drive technology trends in 2021, it is not surprising that many result from the significant upheaval caused by COVID-19, including its impact on the economy, the workforce, and our growing need for flexible I.T. solutions. According to a recent Gartner report, technology trends for…AI3 min read
Nov 2, 2020Indigenous Peoples Deserve On-Going Recognition… And Why I Named My Company SinuBy Larry Vélez, Sinu CTO Indigenous Peoples Day was held this year on October 12 in over a dozen states and 130 cities, often in lieu of Columbus Day, which has been a federal holiday since 1971. A little background… My parents were born in Colombia and our family has indigenous ancestors, so as a…Indigenous Peoples Day3 min read
Oct 20, 2020Cybersecurity Tips For Wherever You Call ‘The Office’With so many people working remotely, or combining remote with in-office time, it’s more important than ever to set up and utilize IT security and privacy protocols that work wherever you are located. As part of National Cybersecurity Awareness Month, we wanted to share several tools and policies that you…Cybersecurity6 min read
Oct 6, 2020Using Technology to Support Customer Experience During COVID-19Customers make their purchasing choices based on customer experience (CX), which encompasses all the interactions a person has with your brand. With COVID-19, everything is in flux, so customers are increasingly turning to companies that offer reliability and stability as part of that experience. “With the global pandemic affecting all…Customer Experience3 min read
Sep 15, 2020Why we need more ‘Agent to Cloud’By Larry Velez, Sinu CTO In ancient times, business solutions like antivirus were managed by a server in the office in a client/server model. In today’s pandemic-affected world, there may be nowhere to put that server or many people are at home away from that server. …Cloud Computing3 min read
Aug 10, 2020The Importance of Collaboration Tools for Remote WorkersBy guest contributor, Shaira Jimenez As our regular days have come to a screeching halt given the pandemic, companies have had to redefine how they operate and do business. No business has been exempt from the need to think of new solutions, and even nonprofits and smaller businesses have had…Technews3 min read
Jul 30, 2020Nostalgia marketing during uncertain timesA fondness for the past can mean marketing opportunities in the present. Nostalgia marketing has been around for decades, but it dominated Super Bowl advertising for the past few years. Remember Super Bowl LII’s ads with Cindy Crawford rebooting her 1992 Pepsi ad, and Steven Tyler from Aerosmith using a…Marketing3 min read
